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Custom website vs Wix or Squarespace
Choose the cheapest site that can actually run the job.
Wix and Squarespace can be good options for simple brochure sites. A custom website makes more sense when your site needs to handle bookings, quotes, CRM, invoices, payments, client records, or follow-up workflows.
Template builders are fine for simple content sitesCustom builds are better for connected business workflowsH3llo H3llo builds from £1,500 when custom makes sense
Decision guide
When each option makes sense.
The right answer depends on what the site has to do, who will maintain it, and how much business logic sits behind the enquiry.
| Need | Wix or Squarespace | Custom H3llo H3llo build |
|---|---|---|
| Basic pages | Usually enough. | Possible, but likely more than you need. |
| Fast DIY launch | Strong option if you can write and maintain it. | Better if you want the strategy, copy, build, and setup handled. |
| Booking, CRM, invoices, payments | Possible through add-ons and separate tools. | Designed as one connected workflow. |
| Lead follow-up | Usually manual or plugin-based. | Can be built into the customer journey. |
Recommendation
Use a builder for a brochure. Go custom for a business system.
If you only need five pages and a contact form, a template builder may be the sensible route. If missed enquiries, manual invoices, weak follow-up, booking admin, or disconnected tools are costing time or money, custom becomes easier to justify.
FAQ
Comparison questions.
Is Wix or Squarespace good enough for a small business?
Often, yes, if the business only needs a simple brochure site and can manage the setup, content, and add-ons internally.
When should I choose a custom website?
A custom website is usually better when the site needs to handle bookings, quotes, CRM, invoices, payments, client records, or custom workflows.
Does H3llo H3llo replace template builders?
We are not the cheapest route for a simple brochure site. We are best suited to businesses that want the website and operating tools built together.
Not sure which route is right?
Tell us what you need the website to do. If a template builder is enough, we will say so.
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